The Modern Agent's Playbook
Winning Clients with Your Google Business Profile
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Welcome, everyone! Today we'll talk about how to transform your Google Business Profile into a lead-generation powerhouse. We'll cover how Google really thinks, what you can do to rise in rankings, and how to future-proof with AI search.
Welcome & Objectives
  • Go beyond basics → how Google really thinks
  • Learn ABC Framework
  • Turn GBP into a lead machine
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Our objective is not just to cover setup basics. We'll dig into how Google decides who to show first and use the ABC framework to create a system that wins leads consistently.
Why This Matters for Insurance Agents
🤝
Trust = your currency
⭐
First impression = Google Profile
📞
Credibility before first call
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As insurance agents, trust is everything. Before clients call you, they've already made a judgment based on your Google Profile. A polished, active profile equals instant credibility.
The Big Reveal

🏛️ Court testimony confirmed ranking signals

3 Pillars → Authority, Body, Clicks

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Recent court testimony confirmed what many of us suspected: Google rankings depend on Authority, Body, and Clicks. These are your ABCs of success.
The "Secret Sauce" Isn't Secret

Trust + Content + Engagement

A Authority
B Body
C Clicks
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Google's system isn't magic. It's about trust, relevant content, and engagement. That's what the ABC framework captures.
A = Authority
🛡️

Are you real & trusted?

Built slowly with consistency

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Authority is your digital reputation. It's built slowly over time by showing you're a legitimate, consistent, and trusted business.
B = Body
📋

What do you actually do?

Profile content = proof of services

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Google can't assume what you do. If it's not written in your profile, it doesn't exist in their eyes.
C = Clicks
👆

Do users engage?

Every click = a vote of confidence

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Google rewards engagement. Every click, call, and photo view is like a vote of confidence in your agency.
Building Authority
  • Verification: video required
  • NAP consistency is non-negotiable

NAP = Name, Address, Phone number must match everywhere online

🎤 Speaker Notes
Start with verification. Google often requires video verification now. Then, make sure your Name, Address, and Phone number match everywhere online.
Other Authority Signals
  • Professional website
  • Domain-specific email
  • Local mentions (chambers of commerce, directories)
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Authority grows with signals like a professional website, branded email, and mentions in trusted local sites like chambers of commerce.
Crafting the Body
  • Accurate categories
  • Compelling description
Pro Tip: Clearly state who you serve and your specialties in the first 250 characters
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Use precise categories. In your description, clearly state who you serve and your specialties in the first 250 characters.
Services Tab = Goldmine
  • List every insurance product
  • Add keyword-rich descriptions

This tab is one of the most powerful ways to tell Google what you do

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Every product you sell should be listed as a service. This tab is one of the most powerful ways to tell Google what you do.
Driving Clicks & Engagement
  • Weekly posts
  • Strong CTAs (Call Now, Learn More)

Post weekly with educational tips, community news, or offers

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Post weekly with educational tips, community news, or offers. Always include a call-to-action like 'Call Now' or 'Learn More.'
Photos, Videos, Reviews, Q&A
  • Add new media monthly
  • Respond to reviews
  • Manage Q&A proactively
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Photos, videos, and reviews drive clicks. Respond to reviews and add Q&As before customers ask.
Trust Killers

❌ Avoid These Mistakes:

  • Keyword stuffing
  • Inconsistent NAP
  • Dormant profile
  • Ignoring reviews
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These mistakes destroy your signals. A dormant or inconsistent profile tells Google you're not reliable.
The New Search: LLMs Are Gatekeepers
  • Consumers ask Gemini / ChatGPT for recommendations
  • LLMs rely on trusted, structured data

🤖 People now ask AI who the best local agent is

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People now ask Gemini or ChatGPT who the best local agent is. These models rely on structured, verified data.
Where LLMs Pull Data From
  • GBP, Yelp, Bing Places, Apple Maps
  • Insurance directories & review platforms
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LLMs cross-check GBP with directories like Yelp, Bing, and Apple Maps. They also use reviews from trusted sources.
How to Get Listed (Action Steps)
Claim listings across platforms
Keep NAP consistent everywhere
Add schema markup to your website
Collect reviews beyond Google
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Claim your free listings, keep your data consistent, add schema markup to your site, and gather reviews across platforms.
Future-Proofing Your Presence
  • LLMs reward consistency + reviews
  • Think machine-readable + human-readable
  • Early adopters win
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Future-proof by making your agency easy to understand for both humans and machines. Early adopters will have a competitive edge.
Your 30-Day Action Plan
Today: Audit NAP + completion
This Week: Add services/products
This Month: Weekly posts + 5 reviews
Ongoing: Stay consistent
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This 30-day plan builds momentum: clean up today, add content this week, engage this month, and stay consistent long-term.
Q&A Discussion
🎤

Open Floor for Questions

Share your experiences and challenges

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Let's discuss your challenges. Where have you struggled most with your Google profile?
Key Takeaways
A Authority
proof you're real
B Body
proof of what you do
C Clicks
proof you're valuable
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Remember, the ABCs: Authority proves you're real, Body proves what you do, and Clicks prove you're valuable.
Create stuff humans actually want to read.
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Google rewards what people reward. Focus on being helpful, and the rankings will follow.
Resources & Contact
GBP Optimization Checklist
Google Business Profile Help Guides
Industry Best Practices Documentation

Get In Touch

📧 Email: travis@beaconpoint.co

© 2025 Trekka Digital | All Rights Reserved

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Here are resources and my contact info if you'd like to go deeper. Feel free to reach out with any questions!